'Cord-Kindas': Cable Subs Without the Cable
Rise of streaming video has created a new class of content consumer
View ArticleThe Benefits of Incorporating Trade/Barter in a Media RFP (Part 2)
In our first installment of The Benefits of Incorporating Trade/Barter in a Media RFP, we briefly discussed why more companies are RFP-ing barter companies either while they are conducting an Agency of...
View ArticleAggregation without Aggravation
As demand grows, the ecosystem is responding with advertiser-supported VODs and virtual MVPDs of various sizes and, often, genre specialties. These platforms may not be as top-of-mind as Hulu or...
View ArticleCES 2022 Highlights: Home is Where EVERYTHING is
Following a year beset by COVID, CES 2022 featured the first-ever keynote from a Healthcare Company, Abbott Laboratories. The presentation showcased powerful human stories of lives positively impacted...
View ArticleFor '23, TV Advertisers Need A New Plan
In the movie Ferris Bueller's Day Off, as the three lead characters make their escape from school for a day of shenanigans, the titular hero muses, "The question isn't 'What are we going to do?' The...
View ArticleActive International and School Bell Partners Form Strategic Partnership to...
Active International, the Global corporate trade leader enabling companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted...
View Article2023 IAB Podcast Upfront: Key Takeaways
The Interactive Advertising Bureau (IAB) hosted its annual podcast Upfront earlier in May. Over 20 publishers, ad networks and tech companies presented marketers their new slate of programming and...
View ArticleAIMM’s Davila and Arsuaga to be Inducted into the Advancing Diversity Hall of...
In just about every leading consumer category, 80% of the growth is coming from multicultural and diverse groups. "Imagine that," exclaimed Gilbert Davila, co-founder of ANA’s Alliance of Multicultural...
View ArticleSAG-AFTRA and WGA Strikes: The Podcast Effect
Earlier this month, the Screen Actors Guild (SAG-AFTRA) joined the Writers Guild of America (WGA) in a work stoppage. The coinciding strikes have slowed down show business as production has been halted...
View ArticleAIMM’s Carlos Santiago to be Inducted into the Advancing Diversity Hall of...
In this edition of LGBT+ Advancing, Dr. Kryss talks with Carlos Santiago, co-founder of the ANA's Alliance for Inclusion and Multicultural Marketing (AIMM). Together, they discuss brand loyalty, brand...
View ArticleInnovation and Inclusion: Dani Benowitz's Blueprint for Transforming...
In an industry characterized by rapid evolution and shifting paradigms, the Legends & Leadership conversation between Jack Myers and MAGNA U.S. & Global President Dani Benowitz unfolds a...
View ArticleAIMM's GrowthFronts Ignites a Movement Towards Inclusive Media Spending
In just two short years, the Alliance For Inclusion and Multicultural Marketing (AIMM) has transformed its annual GrowthFronts into the pinnacle event for a rapidly expanding group of television...
View ArticleNavigating the Future of Media & Advertising Technology: A Call to Action
In an era marked by unparalleled technological advancements, the landscape of media, marketing, and advertising is at a pivotal crossroads. The acceleration of innovation, driven by algorithms and...
View Article"The Machine is Not Going to Take Your Job. The People Who Know How to...
Attendees at the inaugural ANA AI for Marketers Conference, held at the Margaritaville Resort in Hollywood, FL, may have spent a little time "nibblin on sponge cakes" and "searching for their lost...
View ArticleZefr and IPG Mediabrands Launch Partnership to Combat Misinformation
IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data...
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